What I Can Do for Your Business
For solo entrepreneurs and small businesses, marketing can be a daunting task.
You believe in your product, but can you convince your audience of its benefits? How do you learn more about your customers, and transform that learning into concrete product offerings? Whether the issue is increasing awareness of your product, reaching the right people, or moving your audience beyond appreciating features and benefits, and towards creating an emotional connection, we will co-create a marketing strategy that helps you stand out. I will stick with you through the ups and downs of executing the strategy. Ultimately, I will become your go-to source for marketing insights and execution. |
Why Work With Me?
I listen to my clients, asking the right questions to fully understand their current marketing situation. As a result, their problems become my problems — I am deeply committed to my clients, and for the duration of our working relationship, your business will be my number one priority.
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Services
The Brand Connection WorkshopThis workshop is designed to connect your values to your product offerings. I will use deep listening, thought-provoking questions and creative activities to uncover your core values, passions and personality to help find an authentic voice for your business. We will generate a structured definition of your brand, determine how to position your business, describe your target demographic, and communicate your key promotional messages. As a result of this workshop, you will be equipped with the resources to connect with your audience on an emotional, impactful level.
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I offer ongoing marketing advisory services to ensure you maintain your voice, stay on track, and continue to communicate effectively with your
target audience. |
Are you interested in developing your social media presence, but unsure of how to get started? I would be more than happy to show you the best ways to connect with your
target audience. |
Contact me for a complimentary consultation about your business.
Testimonials
“As a strategic brand advisor, Sima demonstrated the ability to deeply understand the essence of my organization. By listening and asking the right questions, she helped Sacred Capital focus on our core values. She used various sessions to help us articulate what we stood for, and more importantly what we did not. It is this articulation that built the foundation for our growth. I can unequivocally vouch for her abilities to add value to our young and growing organization.”
– Siddharth Sthalekar, Founder/CEO Sacred Capital
"I have worked with Sima for over 10 years, and she has proved time and again her marketing expertise. She’s been my go-to consultant in times of need across three different companies. As the head of a marketing agency, I know when someone is good at what they do. Sima meets the mark and exceeds it. She is relentlessly focused on client outcomes,
and is a pleasure to work with."
-Susan Hempstead, Former SVP Account Management and Strategy at VIVO
“She is an excellent listener and helps in really articulating ideas well. She really stands by you through the process and addresses the confusions that any entrepreneur goes through, bringing clarity and helping you connect to your core idea. Apart from that she is excellent at branding and strategizing.”
– Sachi Maniar, Co-Founder Shunya Alternatives
"Handling my own brand identity was a daunting task for me. It was hard to verbalize my thoughts without feeling boastful. Sima created a safe atmosphere for me to dig deep and explore new ways of talking about my work. She also organized a workshop to identify key phrases to encompass my essence and followed up with a thorough creative brief. The best part was I could completely trust her to be professional, authentic and real."
- Chhayal Mehta, Design Entrepreneur and Storyteller